We believe in brands that feel human. Especially Xochi. A vibrant + vital brand that loves life and wants to promote feeling great in lifestyle and in their bodies as well as in their communities.

Xochi aims to also bring healthier beverage alternatives to latin cultures with bold mexican inspired flavors.

They are natural, authentic & seriously delicious. We began with a brand deck outlining Xochi’s personality, identity, verbiage, emoji usage, colors, and even possible aligned influencers. We chose to utilize mediums like super 8 video, hand drawn graphics and film photography to showcase the authentic texture not just in the beverage, but in their content strategy in the midst of an AI heavy world.

As a team, we operated as their fractional creative department supporting with monthly mood boards, shot lists, and hand selected models to help bring each campaign to life in a way that was not only aligned with the brand soul of Xochi, but also their KPI’s.

We would work on cultivating intentional cross promotion through partnerships, aligned talent, venues and upscale events through our network of creatives and event producers.

We worked with Xochi to create their monthly supply of content ranging from carousels, to reels, hand drawn graphics and promotional material, inviting customers into stores to purchase the delicious, healthier alternative.

Each month we planned the shoots from ideation to execution and implementation, analyzing with the team, which posts gained the most traction. We planned their grid feed, contributed caption inspiration and initiated cross promotion through the monthly diverse content.