why essence?

Essence creative agency is a human centric branding agency specializing in helping brands + individuals to understand their brand identity, and bringing it to life through ongoing content.

We specialize in super 8 video, film photography, hand-drawn graphics and digital campaigns to help brands stand out in an AI world.

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CEO and founder of Essence Creative Agency, Bailey Toksoz, an award winning photographer and creative director, who specializes in helping brands discover their brand identity and bring it to life through compelling and strategic brand visuals.

meet the founder

Bailey Toksoz is a creative director, gold ADDY award–winning photographer & founder of Essence Creative Agency — a boutique studio specializing in brand identity, visual storytelling, and content creation for lifestyle brands & founders.

Her work centers on helping brands uncover their core identity, then translate it into clear, compelling visual expression. Through thoughtful imagery, refined messaging & intentional creative direction, she helps brands show up with clarity + resonance.

With a background in marketing & a cinematic approach to storytelling, Bailey blends strategy with soul. She partners closely with founders and creative teams to shape brands that feel human, aligned & deeply memorable, guiding everything from brand foundations to campaigns and content creation.

A man in a cowboy hat and black shirt riding a brown horse with a white star on its forehead, with another rider mounted on a different horse in the background, under a metal-roofed structure outdoors.
Two cowboy riders on horseback in an indoor rodeo arena, chasing a calf. The arena has a dirt floor, with spectators in the background and American flags displayed.
A person sitting on a railing at an indoor cattle auction, wearing a cowboy hat, a puffy vest, and jeans, with cattle in front and other people in the background within a large, brightly lit barn.
A man in a denim jacket holding a black cowboy hat stands in front of a row of horses inside a parking garage-like structure.
A lion behind rusted bars in a cage, with part of its face visible through the bars.
A person wearing a straw cowboy hat seen from the side, with part of their face and black hair visible, dressed in a denim jacket.
Person holding small metal and plastic components in their hand, with a blurred background.
A young boy wearing a cowboy hat and plaid shirt riding a horse in a rodeo arena with a crowd in the background.
A person wearing a white shirt and blue jeans with a leather tool belt holding tools, a holster, and a red bandana hanging from the belt.
Close-up of cowboy boots hanging on a metal rack in a store.
Close-up of a horse's face with a white blaze, wearing a decorative bridle and a chain with a horse-shaped pendant, being hugged by a person in a white jacket with green and black embroidery.
A person in Western attire with a cowboy hat and jeans, holding a yellow lasso, standing near a metal railing indoors.
A hat store with a man fitting a measuring tape around a customer's head.
An elderly man dressed in western attire, wearing a cowboy hat, glasses, a bandana around his neck, and a vest, standing outdoors in front of a brick building with large windows.
Two people, one in a cowboy hat, tending to a horse with a saddle in an riding arena or dirt area, seen from above.
One of Essence Creative Agency's top photographers, videographers, and brand creators, Mage Buse, helps brands create ongoing content framed through strategic lens for storytelling branded content in Austin, Texas Los angeles and beyond.

Lead Creative

Mage Buse is our multidisciplinary creative with a rich background rooted in hospitality, events, and storytelling, supporting brands through expressive imagery that captures feeling, atmosphere & community. Specializing in film, Super 8, digital & video, her work adds texture + dimensionality to a brand’s visual world.

Her strength lies in translating energy & experience into visual form, creating imagery that feels immersive, intentional & culturally alive.

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Essence Creative Agency specializes in captivating storytelling content helping brands stand out in an AI driven world. ECA is a boutique agency that creates content that feels human is develops brand identity through a strategic perspective.
Essence Creative Agency is a boutique agency in Austin specializing in captivating storytelling content helping brands stand out in an AI driven world. ECA creates content that feels human is develops brand identity through a strategic perspective.